In an increasingly competitive market, Moyo Wines had a lot of boxes to check.
First and foremost, we had to craft a new brand that stood out among a slew of competitors, most of which were using similar vocabulary and vying for similar customers. That would take a carefully crafted visual identity and the messaging to carry it.
If Moyo Wines wasn’t clear on exactly who it was, customers wouldn’t be either.
This new site had to display a wide collection of products in a way that was intuitive and on-brand — all while offering eCommerce functionality.
What We Did
UI/UX Design, Web Design, Social Media Marketing, Content Creation
Our team worked closely with the Moyo Wines team to chart out a plan and lay the foundation for real digital success across both brand socials and website.
Building a brand starts with real brand insights. To create a new identity for Moyo Wines, we employed robust marketing and branding strategies that dug into Moyo Wines business, including their audience personas, brand concepts and story, strategic direction, and more. This laid the foundation for the rest of our efforts.